Marketing

While not a core function of a family office, marketing, branding, and investor relations have become valuable services for families managing public-facing businesses, personal brands, and entertainment ventures. Through our dedicated marketing firm, OptionPRC, we provide strategic support in corporate branding, personal branding, entertainment business development, and investor relations, helping clients establish a strong market presence and engage effectively with investors.

Our marketing department is led by Ms. Icey TSOI. Icey brings eight years of experience in financial services marketing, investor engagement, and business development. While she holds a bachelor of social science from The Chinese University of Hong Kong, she has been doing marketing at FUTU, PrimeCredit, LU Hong Kong, and Longbridge, specializing in financial branding, investor communications, and market expansion. Now a top sales professional at EXANTE, she excels in financial sales and investor relations, with a strong focus on securities, fintech, and crypto industries.

Leading our marketing, branding, and investor relations division, Icey provides expertise in corporate identity, personal brand positioning, investor engagement, and entertainment business strategies. Through OptionPRC, we offer tailored marketing, PR, and investor relations solutions, ensuring our clients enhance their brand visibility, attract investors, and expand their business reach effectively.